Use Design To Find Your Brand Voice
Finding a Brand Voice probably sounds similar to a loud sound from a designer brand that happens to vocalise the brand’s promotion. It’s what one might think of when first stumbling on the term ‘Brand Voice’. However, the correct definition for ‘Brand Voice’ is one of the ways you can grow and flourish your business by showing off the attitudes and values that your business proudly stands for while addressing the target audience or others. To put it simply, it’s how a brand expresses its personality to anyone who faces it (an external audience).
Why Your Brand Needs A Voice
It’s one of the best steps you can take to help your business grow. It roots from something as small as choosing the correct words, cherry-picking colours and tones to stand out throughout the images you’ll post. It’s everything and all that portrays what your business is about. It goes without saying that the motives and the vibe of your brand are important to communicate. Because it’s all about what your business stands for! Especially in today’s busy social media space, it’s important to reflect individuality in your business. A long-lasting expression is just one of the significant ways of making sure your business shines the most.
How To Stand Out
It’s so much easier than expected, and everything you’re thinking of. You’re right to consider colours! It’s an easy, highly effective way, and a great start, to building a personality for the brand of your business. Choosing a colour palette and trying to reflect that as much as possible, not only looks pleasing as a grid on social media but also acts as a subtle way to help your audience associate the colour scheme with your brand. It’s also a way to help your business become recognisable to audiences (hopefully) without having to read the social media handle of who has posted it! It goes without saying that the motives and the vibe of your brand are so important to communicate. Because it’s all about what your business stands for!
In Conclusion
Remember that your brand voice is whatever you want it to be. The only thing left to do is to navigate all the ways that will be aesthetically pleasing to the eye of the audience and often try to translate the morals of your brand through what you post!