Shades of Beauty

Capturing a wide variety of shades of beauty.

Services

Content Planning
Video Production

Problem

Sisters, Founders Christina and Grace Adesina spent years watching the beauty industry be overtaken by those they feel didn’t truly represent women of colour. They knew the influencers they wanted to feature and worked with a PR Agency to bring them to set. They were well aware of the location, concept and scenes, however they needed a production partner that could comprehend their values and capture deeper skin tones on camera.

Solution

With only two weeks to plan a 8-hour production day. We engaged in several conversations with the Founders regarding the influencers, production schedule, scene timeline and more. An intense production day could only result in the diverse scenes that we captured that day. Our production team consisted of 6 team members to bring their concept to life.