Brand Strategy

 

INDUSTRY/CONSUMER RESEARCH

We need to get an understanding of what the current market context is through collating information on the industries of our clients and their consumers' needs and preferences.

More specifically, we dig deep into your potential target audiences and evaluate which psychographics align best with your product


CULTURAL ANALYSIS

We don’t just want you to go local or national. We want your brand to go global!

So the assessment of your products cultural suitability  within different cultures, and use of this research will shape brand strategy.


Strategy

To create a successful strategy for you, our team will ask the right questions and dig deep into the our 5p’s of which consist of:

  • Purpose
  • Problem
  • Positioning
  • Personality
  • Promotion.

In order to come up with an actionable strategy by delving into those 5 elements.