#FactsandStats: $100 million at the Box Office


The odds were against Jordan Peele; a debut feature film? From an African-American director? Let’s not act like earning over $100 million at the box office just happens to anyone in the first place. But as a black director on release of your first film? There has to be a formula here. Creative genius is not enough, it has to be calculated. This film was the definition of art and creativity meets strategy. When you think about it, all marketing should have a degree of social thrill.

  • “Get Out” earned over $100 million at the box office, making Jordan Peele the first African-American writer-director to pass that threshold with his debut feature film.