#FactsandStats: Diversity means Survival

 

    Diversity isn’t a USP, it’s not an accessory to make brands and businesses look good or ethical. Sooner or later we’ll have to realise it’s a necessity but nobody should have to get to survival mode to see this. Millennials, the next generation of creative talent and consumption in society are diverse. By nature. The industry has to follow suit to compete creatively.

    • Recent research from MOBO and the Creative Industries Foundation found that 17.8% of the creative workforce should be made up of people from black, Asian, and ethnic minority (BAME) backgrounds in order to reflect the population they’re marketing to—but that number now stands at just 11%. (Source)