#FactsandStats: A Case of the Glass Ceiling
It seems that the advertising and marketing industries may be getting comfortable of the idea equal positions being held by both male and female creatives but isn’t the issue more complex than that. It’s a quality not just quantity situation. Having more women in leadership roles definitely contributes greater affect than just having women in roles in general. The glass ceiling is real and ticking the ‘women are here’ box isn’t going to break it.
- In the U.K, women make up more than half of junior agency roles within the ad industry, but this drops to 30% for women in leadership positions, according to data from the Institute of Practitioners in Advertising (IPA).