#FactsandStats: Hidden Figures


Some of the most successful black films of 2016 have shown interesting insights when it comes to audience demographics.  A great example is Hidden Figures.

  •  Viewership of the film Hidden Figures was reported to compromise of a 43% white audience, 37% black and 13% Hispanic in its opening weekend.

This would be surprising but it only makes sense that a film based on a narrative challenging race issues behind historical achievement would gain greater interest from people of that background. More importantly, it shows that white audiences are not only interested in being exposed stories and representations of themselves.