Designed for the Instagram beautypreneur.

Services

• Brand Strategy

• Creative

• Branded Content

• Instagram Visual Identity

• Illustrations & Animation

• Social Media Assets

• Social Media Management

We were brought in to build a brand from ideation, and launch Beautifl, pre-seed during the summer. They had one key challenge, how do we create assets, launch and build a brand that is representative of our lux status that generates growth and engagement at a local level?

To answer the call, we sat in several 1-1 sessions with the Founder as she fleshed out her idea. We designed a social media visual identity in tandem with Beautifl’s website design and a social media strategy and content that could be used across Instagram, Twitter and Facebook that engaged with their target customer (hairstylists), with the intent to educate and inspire users to take action, and achieve the Founder’s primary goal, to brand awareness.