https://www.moyesa.co/blog daily 0.75 2025-07-22 https://www.moyesa.co/blog/creator-economy-transformed-the-beauty-industry monthly 0.5 2025-11-01 https://images.squarespace-cdn.com/content/v1/5f25c750d68fbe07daec2bfc/1753180589677-O13W5KAU4GRWOOC87JFT/fresh+beach+flush+%F0%9F%91%99pocket+blush+in+tan+line+gives+your+cheeks+a+pinky+tan+flush+of+color+that+l+%281%29.jpg Blog - How The Creator Economy Transformed The Beauty Industry https://images.squarespace-cdn.com/content/v1/5f25c750d68fbe07daec2bfc/1753180602203-FU2WSXEOWFXNT9L1U79M/fresh+beach+flush+%F0%9F%91%99pocket+blush+in+tan+line+gives+your+cheeks+a+pinky+tan+flush+of+color+that+l+%282%29.jpg Blog - How The Creator Economy Transformed The Beauty Industry https://images.squarespace-cdn.com/content/v1/5f25c750d68fbe07daec2bfc/1753180606196-X9HQB2QLNPY09S8C9HGL/fresh+beach+flush+%F0%9F%91%99pocket+blush+in+tan+line+gives+your+cheeks+a+pinky+tan+flush+of+color+that+l+%283%29.jpg Blog - How The Creator Economy Transformed The Beauty Industry https://images.squarespace-cdn.com/content/v1/5f25c750d68fbe07daec2bfc/1753180610284-N2AHXYJZEJ4BNCJ3LHTR/fresh+beach+flush+%F0%9F%91%99pocket+blush+in+tan+line+gives+your+cheeks+a+pinky+tan+flush+of+color+that+l+%284%29.jpg Blog - 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Beauty Brands and Legacy Building: Fenty Beauty - Make it stand out Source: badgalriri (IG) https://images.squarespace-cdn.com/content/v1/5f25c750d68fbe07daec2bfc/8f9625be-bf48-4273-8b76-63de467182c3/Screenshot+2021-12-02+at+00.14.40.png Blog - Beauty Brands and Legacy Building: Fenty Beauty - Make it stand out Brand Building is a Contest of Strengths For small business owners reading this, or startup founders playing comparison games — stop right there. Let’s address the journey. Yes, Rihanna had a head start. But her head start comprised of product releases (singles), visual content (music videos), global exposure (performing/tours), press (magazines covers without complaint in a time where Grammy-nominated singer Doja Cat hates them, lol!) and consistency, even when she was faced with challenges. If you can build resilience on all those fronts, you have a multimillionaire mindset already, and will for sure find your company gaining traction and going public. (If that’s what you want) Fenty Meets TikTok Fenty Beauty launched before TikTok went global, but it wasn’t shortly after… and from reading this, you should gauge how passionate Rihanna and her team are about innovation. So it is no surprise that the Queen of Pop and Beauty invested in TikTok house. A place where creators, those who have spent time and energy creating content for the brand and many others, would have the chance to use the space to produce more organic content without the burden of the cost, at their leisure. PR stunt? Perhaps, but it proved to be a valuable resource for Gen Z who by the nature of their age, have limited resources. Rihanna shared, “I just wanted to create a platform for the next wave of content creators. I think our generation is the sickest, the illest, and the most creative. I can’t do it alone, so to join in with the people who are influencing the world and my community and my generation, this is a hub.” It’s safe to say that this was the beginning of her official partnership with the cohort. Product Launch: Skin Carrying on the theme of consumer alignment, Rihanna launched Fenty Skin, but this time Fenty Beauty aimed to attract a new set of consumers. Men. By introducing self-proclaimed and GQ-proclaimed Pretty Boy A$AP Rocky, Rihanna went direct-to-consumer and launched an inclusive campaign that sent the internet into a frenzy. https://images.squarespace-cdn.com/content/v1/5f25c750d68fbe07daec2bfc/6145b944-fb3d-4745-bafe-0bfff36b35e4/IMG_6350.JPG Blog - Beauty Brands and Legacy Building: Fenty Beauty - Make it stand out Source https://images.squarespace-cdn.com/content/v1/5f25c750d68fbe07daec2bfc/c45c8011-8626-4372-9294-d13ff728ee2d/FB606750-FENTY-BEHIND-THE-BRANDS-LANDING-PAGE_BRAND-TILE_FB_982260e6-9404-43f4-a255-f5f9a96e5a3e_768x.jpg Blog - Beauty Brands and Legacy Building: Fenty Beauty https://images.squarespace-cdn.com/content/v1/5f25c750d68fbe07daec2bfc/61ce10fa-1034-430d-a8c1-8367e2f3f0dd/world_of_riotx_arcane_key_art.png Blog - Beauty Brands and Legacy Building: Fenty Beauty - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.moyesa.co/blog/summer-of-sport-sports-beach-at-cannes-lions-2023-review monthly 0.5 2023-08-31 https://images.squarespace-cdn.com/content/v1/5f25c750d68fbe07daec2bfc/f9dfe374-9de4-4374-b5ac-d1258813b8b9/hed_Brandon+Marshall+shoots+Paul+Rabil_sport_beach_0.jpeg Blog - 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Project One https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847424616-XTVTNB2031QY70X9T2XA/20140301_Trade-151_0124-copy.jpg Portfolio 3 - Project One https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847424182-ZX3TASEA1N59W6JIYRON/20140301_Trade-151_0124-copy.jpg Portfolio 3 - Project One https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847423736-ORC0WII6VHMR8J8KBZ1A/20140301_Trade-151_0124-copy.jpg Portfolio 3 - Project One https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847423204-E1LO628R0YLX8Q81QV04/20140301_Trade-151_0124-copy.jpg Portfolio 3 - Project One https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847422547-WSP4D7PFYIRV1BUKWN6H/20140301_Trade-151_0124-copy.jpg Portfolio 3 - Project One