The Brief

Kwanda was in search of a marketing consultant who could help bring the social media presence back to life and help the solo founder focus on different areas of the business by taking full reign of the Instagram, LinkedIn, Facebook and Twitter profiles, whilst injecting the page with insights from the communities they support in Africa and the United Kingdom.

Execution

To get the ball rolling, I developed a marketing plan strategy based on former insights and brand new research of what the Kwanda audience wanted to see. (Please see images below)

Results

Kwanda saw significant growth across Instagram, LinkedIn, Facebook and Twitter, which generated more sign-ups within the first two months of the plan being executed.