Natacha Paugam

Client Overview

Natacha Paugam is a Paris-based wellness Founder to USTAWI. This project focused on aligning her online presence with her evolving brand.

We worked together to clarify her positioning, streamline her digital touchpoints, and create a foundation for future content and partnerships in 2025 and beyond.

Brief and objectives

Natacha approached Moyesa & Co. to transform a mostly offline, word-of-mouth reputation into a clear and consistent digital footprint.

Our shared objectives were to:

• Define a coherent brand narrative that reflected her values, voice, and target audience

• Audit and reorganise her existing digital channels and content

• Establish a flexible content strategy and workflow she could sustain alongside her client work

Results and impact

By the end of the project, Natacha had a clearer articulation of her work, a simpler digital ecosystem, and a concrete plan for how to show up online without burning out.

She left with brand language she could reuse, a more intentional content structure, and practical tools to support her next phase of growth in 2025.